Teradata Articles https://www.teradata.com/rss/Articles Articles en-US Articles Mon, 01 May 2017 16:21:05 GMT First Party Data - Thriving in the Age of Privacy Regulation https://www.teradata.com/Resources/Articles/First-Party-Data-Thriving-in-the-Age-of-Privacy-Regulation This paper reviews the recent legislative and policy changes in the area of consumer data privacy and their impact on the effectiveness of the most popular tool for tracking customers — the third-party cookie. With third-party tracking rendered mostly ineffective, the authors present the case for marketers to implement a stronger first-party data strategy to fill the gaps left by these changes. First-party data strategies provide significant advantages over third-party techniques, including broader controls for customer data capture and the ability to generate a deeper understanding of customer behaviour and intent; they are also easier to integrate into the marketing analytic and operational process. Additionally, the authors outline the advantages of a first-party data strategy for implementing real-time identification and tracking of customers — something that third-party strategies cannot deliver. All of this can be achieved while staying in compliance with changing regulations that control the timing and use of customer data. Increasingly, the future of customer digital marketing is private, respectful, in real time and first-party Articles Tue, 22 Mar 2022 04:00:00 GMT https://www.teradata.com/Resources/Articles/First-Party-Data-Thriving-in-the-Age-of-Privacy-Regulation Overcoming Hyper Disruption through Personalization: A Round Table Q+A with Vodafone Germany https://www.teradata.com/Resources/Articles/Overcoming-Hyper-Disruption-through-Personalization Overcoming Hyper Disruption through Personalization: A Round Table Q+A with Vodafone Germany From 5G networks to a surge of IoT devices to a rapidly evolving media landscape, the telecom industry faces unprecedented disruption. To meet their many new challenges, leaders in the telco sector are turning to big data analytics to inform their decisions, deliver innovative services, and increase customer satisfaction. For Vodafone Germany, that means rapidly combining structured and unstructured data from their data warehouse and data lakes at scale to power the next generation of predictive analytics in telecom. This gives them the insights they need to deliver personalized, contextual service to their 35 million customers-using data science to hone their marketing, cross- and up-selling, and customer loyalty programs. We sat down for a Round Table Q+A session with business leaders from Vodafone Germany to find out how they're using the power of data analytics to drive predictive modeling at scale, roll out and optimize their 5G network, and boost revenue. Articles Tue, 27 Oct 2020 04:00:00 GMT https://www.teradata.com/Resources/Articles/Overcoming-Hyper-Disruption-through-Personalization Silver Lining https://www.teradata.com/Resources/Articles/Silver-Lining Meet New Compliance Regulations While Driving ROI Companies want to know how investments in technology and business processes to comply with regulations can be repurposed to benefit other business areas. The underlying data and related analytics used for compliance are helpful for improving customer-facing and internal business processes. This article in Best’s Review explains the framework to drive strategic ROI. Read Now! Articles Tue, 25 Aug 2020 04:00:00 GMT https://www.teradata.com/Resources/Articles/Silver-Lining Advanced Analytics and Integrated Data Management are the Answer to FinCrime https://www.teradata.com/Resources/Articles/Advanced-Analytics-and-Integrated-Data-Management-are-the-Answer-to-FinCrime Combat FinCrime with Advanced Analytics and Integrated Data Management Financial crime (FinCrime) is increasingly costly to businesses and increasingly complex to solve. This challenges financial organizations to get their data out of silos and use advanced analytics to predict and identify fraud at speed and at scale. Find out the technologies and strategies to stay ahead of FinCrime. Read Now! Articles Tue, 25 Aug 2020 04:00:00 GMT https://www.teradata.com/Resources/Articles/Advanced-Analytics-and-Integrated-Data-Management-are-the-Answer-to-FinCrime Revolution on the Factory Floor https://www.teradata.com/Resources/Articles/Revolution-on-the-Factory-Floor Fueled by advances in artificial intelligence, the Internet of Things and computing speed, businesses-from auto to aerospace to retail—are changing the fundamental building blocks of how they operate. In fact, by 2030, machine learning could contribute nearly $16 trillion to the global economy, research shows. In this Forbes piece Jan Mrosik, COO of Digital Industries for Siemens, explains how machines are increasingly teaching other machines to think and create, and what this means for manufacturers. Articles Wed, 28 Aug 2019 04:00:00 GMT https://www.teradata.com/Resources/Articles/Revolution-on-the-Factory-Floor Achieve Simplification Through Sentience https://www.teradata.com/Resources/Articles/Achieve-Simplification-Through-Sentience In an exclusive for Forbes, Oliver Ratzesberger, President and CEO of Teradata, explains why gathering and analyzing data doesn't necessarily result in gaining answers: data alone is not enough. Using human sentience as a model for enterprise intelligence, we see an exciting near-future for organizations across every industry. We are accelerating towards a time where companies will be proactive, scalable, frictionless, evolving and autonomous. Like the human brain, organizations will translate streams of data into a coherent picture of what steps to take next. Articles Wed, 28 Aug 2019 04:00:00 GMT https://www.teradata.com/Resources/Articles/Achieve-Simplification-Through-Sentience 3 Analytics Startups Transforming Healthcare https://www.teradata.com/Resources/Articles/3-Analytics-Startups-Transforming-Healthcare Machine learning, artificial intelligence, advanced imaging, genomics-these technologies are pushing medicine to new frontiers, but they are often doing it by augmenting, rather than supplanting, the doctor's expertise. The question now is how both parties can work together—which innovators like those profiled in this Forbes exclusive are answering. Articles Wed, 28 Aug 2019 04:00:00 GMT https://www.teradata.com/Resources/Articles/3-Analytics-Startups-Transforming-Healthcare Sentient Marketing: The Future of Customer Engagement https://www.teradata.com/Resources/Articles/Sentient-Marketing-The-Future-of-Customer-Engagement According to a recent Teradata survey, 81% of senior business leaders want data analytics to be more pervasive in their organizations. In the enterprise, overly complex analytics technologies, restrictive access policies and over-reliance on a select few data scientists make drawing conclusions from data require multiple teams and months of work. In this article, written for Forbes, Chris Twogood, Senior Vice President of Marketing at Teradata, details how companies can move ahead by committing to changing a company's culture when it comes to data availability and access. Articles Wed, 28 Aug 2019 04:00:00 GMT https://www.teradata.com/Resources/Articles/Sentient-Marketing-The-Future-of-Customer-Engagement Welcome to the Era of Smart Fashion https://www.teradata.com/Resources/Articles/Welcome-to-the-Era-of-Smart-Fashion Stitch Fix, the popular San Francisco-based online fashion service, now in its eighth year and valued at more than $2 billion, turned personal styling upside down. Stitch Fix built its business on studying the way customers live in their clothes to curate wardrobes specially chosen for them-and with a constant stream of shopper feedback, the company has the capability to design new clothes it all but knows they want to buy. This Forbes article delves into how Stitch Fix makes its algorithms better equipped to understand what makes an outfit so you. Articles Wed, 28 Aug 2019 04:00:00 GMT https://www.teradata.com/Resources/Articles/Welcome-to-the-Era-of-Smart-Fashion How Banks Analyze Your Lifestyle to Make Finance Personal https://www.teradata.com/Resources/Articles/How-Banks-Analyze-Your-Lifestyle-to-Make-Finance-Personal Data's ability to transform the company­customer relationship is on everyone's mind in the C-suite. Modern banks sit on treasure troves of data and can access even more from readily available public sources. Yet the question remains: What's the most valuable way to use it? This in-depth Forbes article examines how at U.S. Bank data fuels what's always been-and continues to be—a top priority: serving customers in their preferred way, to their maximum benefit. Articles Wed, 28 Aug 2019 04:00:00 GMT https://www.teradata.com/Resources/Articles/How-Banks-Analyze-Your-Lifestyle-to-Make-Finance-Personal How Your Behavior Shapes the Weather Forecast https://www.teradata.com/Resources/Articles/How-Your-Behavior-Shapes-the-Weather-Forecast Nora Zimmett, EVP and CCO of The Weather Channel, spoke with Forbes about how her programming team at the Weather Channel recently trusted an unconventional data source to inform its lineup: social media comments. Through social listening, Zimmett's team researched which episodes of old shows still received watches and commentary online, measuring viewer sentiment. The analysis served up a surprising top choice: a show that had been off the air for almost a decade. Articles Wed, 28 Aug 2019 04:00:00 GMT https://www.teradata.com/Resources/Articles/How-Your-Behavior-Shapes-the-Weather-Forecast Designing AI That Knows How You Feel https://www.teradata.com/Resources/Articles/Designing-AI-That-Knows-How-You-Feel Giving machines a soul has been a dream of scientists, and sci-fi writers, for decades. But until recently, the idea of robots with heart was the stuff of moviemaking. Not reality. The power to detect human emotion on a mass scale has implications for every aspect of society - from business to politics to education to medicine. This Forbes article explores how artificial intelligence is being leveraged by advertisers to understand how consumers feel about their products. Articles Tue, 27 Aug 2019 04:00:00 GMT https://www.teradata.com/Resources/Articles/Designing-AI-That-Knows-How-You-Feel Building a Better World Through Data https://www.teradata.com/Resources/Articles/Building-a-Better-World-Through-Data Lives saved, accidents avoided, natural disasters predicted: all this is made possible through the power of data. Data helps companies make better decisions, but it can also transform how businesses work and people live. Download this Forbes article by Martyn Etherington, Chief Marketing Officer of Teradata, to see how organizations are seizing the opportunity to do good with data and build a better world. Articles Tue, 27 Aug 2019 04:00:00 GMT https://www.teradata.com/Resources/Articles/Building-a-Better-World-Through-Data FedEx Delivers the Future of Smart Shipping https://www.teradata.com/Resources/Articles/FedEx-Delivers-the-Future-of-Smart-Shipping Smart sensors connected to the Internet of Things and embedded in packages increased FedEx's potential to gather data at the edge by a staggering 1,000 times over. For shippers, that means even more transformative-insight, through real-time analytics, into a shipment's entire journey. That's a game changer for supply chains, especially in fields like healthcare that depend on the reliable and secure movement of sensitive goods. In this Forbes exclusive Rob Carter, executive vice president at FedEx, discusses the company's commitment to learn from the information its sensors are gathering. Articles Tue, 27 Aug 2019 04:00:00 GMT https://www.teradata.com/Resources/Articles/FedEx-Delivers-the-Future-of-Smart-Shipping Can a Fitness Tracker Save Your Life? https://www.teradata.com/Resources/Articles/Can-a-Fitness-Tracker-Save-Your-Life Not too long ago, the idea of walking around with biometric wrist sensors, feeding health data to server farms thousands of miles away, would have been met with skepticism. Now the devices are ubiquitous. What makes wearable trackers ripe for a healthcare expansion? Their almost incomprehensible database of heartbeats, sleeping hours and steps counted. And the potential of that data in the realm of healthcare is just now coming to light. This in-depth Forbes article explores how FitBit, a leader in the fitness tracker market, is working to filter noise and find the signal in medical data-just as it did with fitness. Articles Tue, 27 Aug 2019 04:00:00 GMT https://www.teradata.com/Resources/Articles/Can-a-Fitness-Tracker-Save-Your-Life Hyper-Personalized Services Enrich and Influence the Customer Journey https://www.teradata.com/Resources/Articles/Hyper-Personalized-Services-Enrich-and-Influence-the-Customer-Journey Companies understand how important analytics are, but still struggle to fully tap opportunities to better serve customers. Fragmented customer obscures the larger picture to understand customer wants, needs and behaviors. Once these answers begin to emerge, companies can build accurate and comprehensive customer profiles, and create products and services that anticipate future customers while surprising and delighting existing ones. In this Forbes article Chris Twogood, Senior Vice President of Marketing at Teradata, outlines how having access to all the data, all the time, inevitably expands markets, boost profit margins and completely transforms business. Articles Tue, 27 Aug 2019 04:00:00 GMT https://www.teradata.com/Resources/Articles/Hyper-Personalized-Services-Enrich-and-Influence-the-Customer-Journey Enlisting Analytics to Level the Hiring Landscape https://www.teradata.com/Resources/Articles/Enlisting-Analytics-to-Level-the-Hiring-Landscape Talent is the engine of any organization, and a company's success hangs on its ability to quickly engage and hire qualified, interested, and available candidates. How can companies compete effectively in this tight talent market? Below, leaders at three innovative organizations explain how they' re giving recruitment a data-driven reboot, leveraging analytics to solve three hiring challenges: bias, inefficiency and time. Forbes worked with Laura Nyquist, Chief Human Resources Officer at Teradata, and Brad Cook, Global VP for Talent Acquisition at Teradata, to learn how they use analytics to drive efficiency that lowers costs and speeds up hiring time. Articles Tue, 27 Aug 2019 04:00:00 GMT https://www.teradata.com/Resources/Articles/Enlisting-Analytics-to-Level-the-Hiring-Landscape Enterprises Need to Put IA Before AI https://www.teradata.com/Resources/Articles/Enterprises-Need-to-Put-IA-Before-AI A major capability that separates enterprises stuck in experimentation versus those accelerating an Al initiative is an information architecture (IA). A successful enterprise Al initiative spawns numerous use cases, each supported by a narrowly defined algorithm. Once that's understood and anticipated, it's evident that large enterprises need a common data foundation to scale Al ambitions. In this Forbes article Chad Meley, Vice President of Marketing at Teradata, and co-author of the e-Book Achieving Real Business Outcomes from Artificial Intelligence, explains why enterprises need to look at how they address data integration and quality. Articles Tue, 27 Aug 2019 04:00:00 GMT https://www.teradata.com/Resources/Articles/Enterprises-Need-to-Put-IA-Before-AI Data Takes Flight: How AVIATAR Transforms Airline Operations https://www.teradata.com/Resources/Articles/How-AVIATAR-Transforms-Airline-Operations AVIATAR is a cloud-based operations portal that commercial airlines use to check the status of aircraft fleets, plan maintenance, monitor technology component upgrades, and receive automated alerts on wear that may lead to damages. AVIATAR's predictive analytics streamline operations with two key shifts. This Forbes article explores how airlines that use AVIATAR can gauge virtually every aspect of getting a plane off the ground, and passengers to their destinations. Articles Tue, 27 Aug 2019 04:00:00 GMT https://www.teradata.com/Resources/Articles/How-AVIATAR-Transforms-Airline-Operations MasterCard Helps Merchants Understand Customers After Checkout https://www.teradata.com/Resources/Articles/MasterCard-Helps-Merchants-Understand-Customers-After-Checkout Mastercard technology powers 73 billion transactions a year, helping merchants move $5.9 trillion in 150 currencies. And every one of those digital payments leaves a trail of data ripe for capture-on individual consumer behavior, global trade and every rung of commerce in between. This Forbes article details how Mastercard's analytics services offer merchants the ability to take guesswork out of whether a strategy will sink or swim, replacing flimsy predictions with yes-or-no answers. Articles Tue, 27 Aug 2019 04:00:00 GMT https://www.teradata.com/Resources/Articles/MasterCard-Helps-Merchants-Understand-Customers-After-Checkout How PayPal Turns Customer Data into Smoother, Safer Commerce https://www.teradata.com/Resources/Articles/How-PayPal-Turns-Customer-Data-Into-Smoother-Safer-Commerce Data is the fuel that powers PayPal, from mitigating risk and accelerating innovation to delivering on the goal of any business: giving its customers what they want. Data, when tamed, can be an asset like nothing else. Taming data provides the answer to a central question underlying PayPal's business: How do you balance the competing demands for secure transactions and a frictionless customer experience? Download this Forbes article to learn why Sri Shivananda, SVP and CTO of PayPal, sees a future in which commerce is all around us. Articles Tue, 27 Aug 2019 04:00:00 GMT https://www.teradata.com/Resources/Articles/How-PayPal-Turns-Customer-Data-Into-Smoother-Safer-Commerce Forbes Magazine: High-Impact Business Outcomes https://www.teradata.com/Resources/Articles/Forbes-Magazine-High-Impact-Business-Outcomes At Teradata, we believe analytics are your most powerful performance edge. Explore how companies like Volvo, Disney and Enedis are achieving high-impact business outcomes through analytics in this collection of TeradataVoice articles published on Forbes.com. Articles cover best practices and innovations in a range of business areas, including Customer Experience, Risk Mitigation, Finance Transformation, Product Innovation, Asset Optimization and Operational Excellence. Articles Thu, 16 Nov 2017 05:00:00 GMT https://www.teradata.com/Resources/Articles/Forbes-Magazine-High-Impact-Business-Outcomes ThoughtPoint #1: And Now…A Production Analytic Platform - Dr. Barry Devlin, 9Sight Consulting 2017 https://www.teradata.com/Resources/Articles/And-now-a-Production-Analytic-Platform This ThoughtPoint by Dr. Barry Devlin of 9Sight Consulting delves into how the data warehouse can and should evolve into a Production Analytic Platform to support operational implementation of predictive analytic models developed in the data lake and elsewhere. The piece supports the notion that the Teradata Database embeds analytic function that supports this goal. Articles Thu, 16 Nov 2017 05:00:00 GMT https://www.teradata.com/Resources/Articles/And-now-a-Production-Analytic-Platform Wall Street Journal Article: Volvo Works to Scale ‘Death-Proof’ Car Effort Using IT https://www.teradata.com/Resources/Articles/Wall-Street-Journal-Article-Volvo-Works-to-Scale-Death-Proof-Car-Effort-Using-IT Within the Wall Street Journal, The CIO Report highlights Teradata as Volvo Car Group's analytics system providing data warehousing support for internal engineering groups, external dealerships that service Volvo cars and customer interactions with on-board systems. Volvo is able to analyze the data and predict future feature changes to improve safety. Articles Fri, 15 Sep 2017 04:00:00 GMT https://www.teradata.com/Resources/Articles/Wall-Street-Journal-Article-Volvo-Works-to-Scale-Death-Proof-Car-Effort-Using-IT 5 Best Practices to Help You Be the Travel Planner for Your Customer’s Journey https://www.teradata.com/Resources/Articles/5-Best-Practices-to-Help-You-Be-the-Travel-Planner-for-Your-Customers-Journey Customer’s expectations are changing. Companies with the ability to respond to customers with personalized, contextually relevant offers and communications in real-time are learning how to adapt to those changes. By using insights, not only based upon their in-the-moment activity, but also past behaviors, companies can reinvent and reimagine customer journeys to increase delight, sales and service productivity, while automating processes to reduce operational costs and drive standardization. Articles Wed, 04 Jan 2017 05:00:00 GMT https://www.teradata.com/Resources/Articles/5-Best-Practices-to-Help-You-Be-the-Travel-Planner-for-Your-Customers-Journey